Nimble – Rethinking customer relationship software

Nimble – Rethinking customer relationship software

This past Wednesday Jon Ferarra, co-creator of GoldMine Software Corp., shared his vision of next generation relationship management software with me for an hour. It’s a web based (Software as a Service or SaaS) hub for all your interactions with contacts including their Twitter, Facebook and LinkedIn content. I was able about a month earlier to give my feedback to Gilles Marchand who is Director of Product.

Jon’s goal with GoldMine was to build a product that people would stay in all day and use to capture their interactions with others by email, phone and traditional correspondence and then share with others inside your company network. Nimble is following the same idea but now is bringing together all web based interactions such as well as email and phone.

I’m reminded of the excitement in the early 90′s when explaining to clients why they should use a computer to track their sales interactions.

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